All about Holly

Holly started sewing at school but kept this more to a hobby as from an early age she was set on a career in the Army! A knee injury prevented her from going to Sandhurst after uni so she put her degree in Aviation Technology and Management to use working in airline operations, managing the day-to-day operation, planning flights, and VIP Charters.

In 2016 when looking for a dog bed for a rescue pup they were collecting the next day Holly struggled to find something suitable, and even one that looked 'nice'. That day planted a seed and after developing an idea into a brand and products Designed for Dogs was launched in April 2017!

Also an equestrian from a young age Holly's experience with technical fabrics has driven her to find the highest quality materials, from threads to waterproof fabrics, not previously seen in doggy items, where poor-quality materials and manufacturing techniques has too often been the norm.

Holly has designed every product to be practical,, and