All about Holly

Holly is Designed for Dogs Founder & Owner. Holly is involved with all aspects of the business from design to sewing, sourcing materials and business development.

Holly started sewing at school but kept this to a hobby as from an early age she was set on a career in the Army! An injury prevented her from going to Sandhurst after uni so she put her degree in Aviation Technology and Management to use working in airline operations, managing the day-to-day operation, planning flights, and VIP Charters.

In 2016 when looking for a dog bed for a rescue pup they were soon collecting (Rocky!) Holly struggled to find something suitable (machine-washable in case of accidents, able to withstand some scratching etc from a puppy), let alone one that also looked 'nice'. That day planted a seed and after developing an idea into products and a brand Designed for Dogs was launched in April 2017!

Also an equestrian from a young age Holly's experience with technical fabrics has driven her to find the highest quality materials, from threads to waterproof fabrics, not previously seen in dog products, where poor-quality materials and manufacturing techniques has too often been the norm.

For Holly every product has to be comfortable, practical, and stylish.

Designed for Dogs...and their owners!